The Art of Convincing People - Why Would They Want Your Product? The Art of Convincing People – Why Would They Want Your Product? One of the biggest mistakes that floundering businesses do is that they think only about filling their coffers. They have almost no regard for their customers, which is quite a pity because it is eventually the customers that convert a business into a successful enterprise. Then there’s the other side of the story as well. There are some people who have their heart in the right place. They are aware that they have to provide good quality to their customers. They do that, even. But then they cannot make their target people understand that they are providing great quality. They lack expression. They lack the power to reach out.
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